Cadbury Dairy Milk Chocolate is the unlikely product behind a brilliant new advert launched during the Big Brother 2008 UK final. Like most good adverts it is simple and poetic, featuring an emotional gorilla drumming along to the Phil Collins song “In The Air Tonight”. It is written and directed by Juan Cabral, the creative mind behind the award winning Sony Bravia advert.
Don’t read too much in to it, in Cadbury’s words “There’s no clever science behind it – it’s just an effort to make you smile” and make us smile, it does. A higher res version can be found on the campaign’s official site.
